
Google has even noticed how much worse its Search is without users putting “Reddit” in their queries.
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Huffman has reportedly told employees in an internal email he does not expect the protest to impact the bottom line.īut the black eye suffered by the company has gotten under its skin enough that Reddit now directly threatens subreddit moderators. Similarweb previously told Gizmodo that r/pics traffic had actually increased once it started its John Oliver protest. Though traffic is inherently a wonky business, especially for a protest.

This also hit visits to the site’s ad portal, leading to a decline in ad traffic. New Similarweb data seen by TechCrunch showed daily traffic declined by close to 7% and time spent on the site declined 16% from June 12 through 13. According to data from Similarweb, traffic decreased nearly 5% on June 12 during the start of the protests, but it was back up to near-normal levels as of June 29. Other than the heaps of bad press, what may be getting deep in Reddit’s pants is its engagement numbers. Meanwhile, r/Nintendo, r/Gamedev, r/harrypotter, and many more with more than 1 million subscribers remain private. According to the Reddit protest tracking site Reddark, subreddits like r/music with more than 30 million subs and r/mildlyinteresting with more than 20 million subs are still restricted. This means that outsiders can see the posts, but they cannot comment. Some of the biggest subreddits that were involved in the initial API protest have again opened their doors to the public in restricted mode. 7 days ago Getty Images By Tom Gerken Technology reporter Reddit will soon exclusively be a hub for pictures of John Oliver, if protesters get their way.

However, that messaging doesn’t really track when members of one of the biggest subs like r/aww and r/pics voted overwhelmingly to protest the API changes with pictures of comedian John Oliver.

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The site has taken the tact that the moderators’ opinions were not the opinion of the full Reddit community and has threatened to replace them. CEO Steve Huffman compared moderators to “landed gentry” for taking the subs private in protest about the company’s plans to charge for the use of its site tools. This isn’t the first time the message board has gone after the mods specifically.
